The Green Gold, name given to NQUÉN, icon in the economy and agroindustry, is a monocotyledonous plant with flower, of the genus of agaves. From the knowledge of the benefits of this crop was born NQUÉN, a proudly Mexican company in charge of its CEO Alejandro Torres. It is located in the upper part of the municipality of Romita – Guanajuato, region with appellation of origin for the production of Blue Agave. A Hybrid Model has been created, merging land, agave, people team, technology, investors and profitability in the field of Agave Agroindustry bringing together a visionary group, with experience, determination and professionalism to share the traditional story of the blue agave planting.
The ancient settlers considered tequila a gift from the gods. Legend has it that one day an agave plantation was stricken by a lightning which made the plants to open and burn for a few seconds. Astonished, settlers noticed the aromatic nectar coming from the inside of the plant, which they drank with fear and reverence.